Contact Us

Beer Prices Will Heat Up As the Weather Cools Down

Spencer Platt, Getty Images

Beer-lovers, better stock up now. Anheuser-Busch, maker of beloved suds like Budweiser and Bud Light, has announced a price hike that’ll take effect in the weeks to come.

Summer is when beer sales are highest, so you’d think that whole supply-and-demand thing would leave you shelling out more when you buy brew for backyard barbecues. But the beer industry doesn’t seem to have much regard for economic theories — so for the past couple years, prices have gone up in the fall instead.

College students and football fans certainly drink their fair share, but overall, there’s a lull in sales between August and March (when St. Patrick’s revelers can be found puking up green beer behind bars all over the world). So what gives?

Experts say hiking the prices during the summer might be too obvious, so companies like Anheuser-Busch do their annual increases of between 3 and 5 percent when people are least likely to buy beer, meaning fewer of them will notice.

No word yet on exactly how much prices will go up, but Florida distributors were told to expect “pretty sizable” hikes. Beer Business Daily estimated bumps of 55 cents per case for Budweiser family products, and $.65 to $.75 cents for trendy products like Bud Light Platinum and Bud Light Lime.

“OH NO! NOT BUD LIGHT LIME!” screamed no one.

NEXT: Did You Celebrate International Beer Day?

Best of Q92

Recommended For You

Best of the Web

It appears that you already have an account created within our VIP network of sites on . To keep your personal information safe, we need to verify that it's really you. To activate your account, please confirm your password. When you have confirmed your password, you will be able to log in through Facebook on both sites.

Forgot your password?

*Please note that your prizes and activities will not be shared between programs within our VIP network.

It appears that you already have an account on this site associated with . To connect your existing account just click on the account activation button below. You will maintain your existing VIP profile. After you do this, you will be able to always log in to using your original account information.

*Please note that your prizes and activities will not be shared between programs within our VIP network.

Please fill out the information below to help us provide you a better experience.

(Forgot your password?)

Not a member? Sign up here

Sign up for Q VIP quickly by connecting your Facebook account. It's just as secure and no password to remember!

Sign up to have exclusive Q VIP contests, events, coupons, presales, and much more delivered to you for FREE.