Contact Us

Jay-Z Helps Introduce New Bacardi Cognac D’ussé

Ethan Miller, Getty Images

Is Jay-Z looking to go head to head with liquor brands like Hennessy and Remy Martin? Perhaps. The iconic rapper is helping to bring D’ussé — a VSOP cognac made by Barcadi — to market later this year.

The iconic hip-hop mogul made an appearance at a launch event for D’usse this past Wednesday (May 11) at The Standard Hotel in New York City’s trendy Meatpacking District. According to The Wall Street Journal, he swigged on the cognac in the V.I.P. section while watching game five of the New York Knicks vs. Miami Heat playoff series. Keeping him company were other celebs like Jake Gyllenhaal, Solange Knowles and Pharrell Williams, among others.

While Jay was too walled off at the event to offer his thoughts on the cognac, Christine Molle, who works at Bacardi and helped create D’ussé, did. “A lot of cognacs have been around for hundreds of years,” she said. “This is a new take on it. Jay-Z is known to be a cognac drinker.”

While that might be true, this is the first time the rapper has publicly endorsed a cognac. In 2002, his label Roc-A-Fella Records bought the U.S. distribution rights for Armadale, an 80-proof Scottish vodka. And in 2006, after Frederic Rouzaud, managing director of Louis Roederer, which makes Cristal, made comments deriding the hip-hop community for adopting its champagne as its luxury drink of choice, Jay threw his support behind Armand de Brignac, commonly referred to as Ace of Spades.

D’ussé will officially launch next month and will be available nationwide in September. A 750mL bottle will set you back roughly $45, though there will be other sizes available.

Watch Jay-Z and Kanye West, ‘Otis’ Video

Best of Q92

Recommended For You

Best of the Web

It appears that you already have an account created within our VIP network of sites on . To keep your personal information safe, we need to verify that it's really you. To activate your account, please confirm your password. When you have confirmed your password, you will be able to log in through Facebook on both sites.

Forgot your password?

*Please note that your prizes and activities will not be shared between programs within our VIP network.

It appears that you already have an account on this site associated with . To connect your existing account just click on the account activation button below. You will maintain your existing VIP profile. After you do this, you will be able to always log in to using your original account information.

*Please note that your prizes and activities will not be shared between programs within our VIP network.

Please fill out the information below to help us provide you a better experience.

(Forgot your password?)

Not a member? Sign up here

Sign up for Q VIP quickly by connecting your Facebook account. It's just as secure and no password to remember!

Sign up to have exclusive Q VIP contests, events, coupons, presales, and much more delivered to you for FREE.