Katy Perry Named New Face of Popchips
A mega pop star loves Popchips!
Katy Perry has a new addition to her resume, besides singer, actress and perfumer. She is the new face of Popchips. She will serve as both the ambassador to and an investor of the brand. That means she will appear in all the advertising and dump some of her hard-earned money into the further marketing and development of the snacks!
Perry was a fan of the chips (which are a healthier alternative to old school potato chips since they are pressure cooked, as opposed to baked or fried) before she partnered up with the company. She will be featured in the brand’s first national advertising campaign, which launches this fall. The ads will combine Perry’s cute and fun personality with the brand’s mission to put the fun back into snacking.
If there’s anyone who can make munching on chips look good, it’s Katy Perry.
In a statement, the ‘Wide Awake’ and newly single singer recalled her initial love after with the chips. She said, “I remember it was late at night, and I was craving a midnight snack without the guilt. The bag stood out in the minibar, and I was pleasantly surprised when I read the back of the label and saw that it was a healthier choice. I was hooked after my first bite!”
Perry continued, “When I discover something good, I want to share it with everyone I know, so I tweeted about it; Popchips came to me, and I’ve decided to invest in Popchips and join the team as a creative partner.” It seems like this is the perfect investment for Perry.
Actor Ashton Kutcher is also an investor in the brand.
Watch the Katy Perry ‘Wide Awake’ Video