Contact Us

Nicki Minaj + Adam Levine Bringing Lifestyle Brands to Kmart

Nicki Minaj Adam Levine
Kevin Winter / Christopher Polk, Getty Images

Chart-topping pop stars Nicki Minaj and Adam Levine have partnered with Kmart to bring their respective fashion lines to its stores and the shopping website,

As we previously reported, both the Queen Barbz and Maroon 5 frontman will develop separate lifestyle brands that will include apparel, housewares and accessories.

“We welcome Adam and Nicki into our world and look forward to capturing their energy and creativity on and translating it into unique apparel, accessories and other merchandise,” beamed Imran Jooma, a Marketing & Online executive at Sears Holdings, which owns Kmart.

For Minaj, this is a great opportunity for her to create a unique fashion line, which she has always talked about in past interviews. “I am so excited to work with this iconic, mass retailer and to bring affordable fashion to my beautiful barbz all across the U.S.,” she said.

“Partnering with Shop Your Way to develop this line was an exciting opportunity for me and I am really looking forward to diving into the process of designing an apparel and accessory collection,” added Levine.

Both lifestyle brands from Minaj and Levine are expected to hit Kmart stores by the 2013 holiday season.

Next: Vote for Nicki and Maroon 5 in PopCrush Music Awards

Watch the Nicki Minaj ‘Pound the Alarm’ Video

Best of Q92

Recommended For You

Best of the Web

Leave a Comment

It appears that you already have an account created within our VIP network of sites on . To keep your personal information safe, we need to verify that it's really you. To activate your account, please confirm your password. When you have confirmed your password, you will be able to log in through Facebook on both sites.

Forgot your password?

*Please note that your prizes and activities will not be shared between programs within our VIP network.

It appears that you already have an account on this site associated with . To connect your existing account just click on the account activation button below. You will maintain your existing VIP profile. After you do this, you will be able to always log in to using your original account information.

*Please note that your prizes and activities will not be shared between programs within our VIP network.

Please fill out the information below to help us provide you a better experience.

(Forgot your password?)

Not a member? Sign up here

Sign up for Q VIP quickly by connecting your Facebook account. It's just as secure and no password to remember!

Sign up to have exclusive Q VIP contests, events, coupons, presales, and much more delivered to you for FREE.