Contact Us

Swedish Toy Company Defies Gender Stereotypes for Unique Christmas Catalog

Reversed gender catalog
Toys R Us

In a pleasantly surprising move, a Swedish toy company called Top Toy has made a giant leap for gender equality amongst children. Top Toy’s Christmas catalog features an interesting twist: the boys are the ones who are playing with dollhouses and the girls are happily playing with the Nerf guns.

Top Toy, which had been called out back in 2008 for fostering outdated gender roles for children in their advertising, has now changed its tune, thanks to Sweden making a push for gender equality in schools.

The government spent the equivalent of $16.3 million dollars to getting rid of gender stereotypes; these measures also included passing a law that required teachers to actively help reverse harmful stereotypes and a new pronoun called “hen” to be used instead of “he” or “she.”

It’ll be interesting to see if Sweden will be the country to lead the way for gender equality, or if the rest of the world will be slow to catch up. Perhaps one day, we in the US will see a reversal of these outdated gender stereotypes amongst the advertisements for children’s toys too.

Best of Q92

Recommended For You

Best of the Web

Leave a Comment

It appears that you already have an account created within our VIP network of sites on . To keep your personal information safe, we need to verify that it's really you. To activate your account, please confirm your password. When you have confirmed your password, you will be able to log in through Facebook on both sites.

Forgot your password?

*Please note that your prizes and activities will not be shared between programs within our VIP network.

It appears that you already have an account on this site associated with . To connect your existing account just click on the account activation button below. You will maintain your existing VIP profile. After you do this, you will be able to always log in to using your original account information.

*Please note that your prizes and activities will not be shared between programs within our VIP network.

Please fill out the information below to help us provide you a better experience.

(Forgot your password?)

Not a member? Sign up here

Sign up for Q VIP quickly by connecting your Facebook account. It's just as secure and no password to remember!

Sign up to have exclusive Q VIP contests, events, coupons, presales, and much more delivered to you for FREE.