Adidas and Google revealed a new talking sneaker prototype at the South by Southwest conference in Austin, Texas last weekend. The motion-sensing kicks feature a speaker on the tongue that can make commands, give encouragement and post online status updates based on what the wearer is — or isn't — doing while wearing the shoes.
Chart-topping rhyme-spitters Nicki Minaj and Big Sean are kicking it in the newest ad from Adidas for their Adidas Originals campaign. The duo are sporting their colorful wares emblazoned with the global brand’s logo in their respective scenes.