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What Are the Most- and Least-Respected Brands in America?

Brands
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The cola wars seem to have ended in a draw.

Coca Cola and Pepsi top a new survey asking consumers to name the most- and least-respected brands. The soda behomoths tied for the first spot, ahead of chocolatier Hershey’s.

Things aren’t looking quite so good for Delta – the airline arrived in last place, edging out Philip Morris.

Most-Respected Brands

1. (tie) Coca-Cola
1.
(tie) PepsiCo
3.
Hershey’s
4.
Harley-Davidson
5.
Bayer
6.
Johnson & Johnson
7.
Kellogg’s
8.
Campbell’s Soup Company
9.
Colgate-Palmolive
10.
Estee Lauder

Least-Respected Brands

1. Delta Air Lines
2.
Philip Morris
3.
H&R Block
4.
Denny’s
5.
Big Lots
6.
Best Buy
7.
JCPenney
8.
Capital One
9.
Rite Aid
10.
Foot Locker

[Yahoo!]

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