The Crossroads Sounds Off On Shopping Local in South Texas

Victoria is known for it's small town hospitality and generosity which is why, if you're thinking of shopping local in South Texas this holiday season, they know where you should spend your money.

Known as the Crossroads, Victoria is smack dab in the heart of South Texas. Over the last few years, this big 'small town' with a population of about 66,000 has seen exponential growth in both their north and south sides, their downtown renovation seeing one of the most substantial improvements in foot traffic in it's history.

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More than a big small town, it’s a community rooted in history and tradition and fueled by local businesses that bring character, charm, and economic vitality to our town. Shopping locally is more than a convenience it's an investment in our community,

Did you know, studies like one from Civics Economics, show that for every $100 spent locally, $68 stays in the community, strengthening our schools, infrastructure, and public services.

Victoria is home to a vibrant mix of retailers offering unique products and personalized service you won’t find at big box stores.

So you might be wondering where to shop when you get here?

Well, that's easy. You can hear it from locals themselves about what the love most about their Mom and Pop shops.

Crossroads, take a minute to tell us what you love most about your favorite Mom and Pop Shop and we will take some of your answers and talk about them on air where apllicable.

This holiday season, consider supporting Victoria’s small businesses. Visit downtown shops, explore hidden gems around town, and enjoy the sense of pride that comes from knowing you’re helping our city thrive.

When we shop local, we strengthen the heart of Victoria and preserve the spirit of our hometown for generations to come.

Shop small, shop local—Small town America depends on it.