Katy Perry has dyed her hair several shades of the rainbow, and some of these hues are not found in nature. She has colored her locks at least a half dozen times this year, going from blue to pink to purple. All that processing and stripping of color can do a number on strands, making them dull, lifeless, brittle and dry. However, Perry’s black locks are lush, luxe and shiny in her new ads for hair tool/product brand GHD.

Perry has been repping GHD for a bit and the new print ads are simple and shot in black and white, featuring the singer (and reported new GF of John Mayer) playing chess and generally looking like a hair model. There’s also an aura of sophistication to the images, since we’re used to seeing Perry in candy-colored and shaped outfits. We’ve gotta say that the result is stunning. She’s a grown up.

“It’s a pleasure working with Katy,” stylist Danilo, who created her face-framing styles, featuring wavy locks and a beautiful side ponytail for the ads, said in a statement (quotes courtesy of Fashion, Etc). “She’s a young, vibrant artist who is really OK about being confident and seeing herself in different ways— extreme, vulnerable, kooky, sexy, expensive-looking but playful. She’s a beautiful woman so it’s inspirational.”

Danilo really nailed the essence of Katy Perry. Here, she’s traded kooky for subtle, sleek and sexy glam. An earlier campaign saw the singer as a mermaid, which was more in keeping with her onstage style and persona.

There are so many sides to Katy Perry and these new GHD shots display one of our faves.

Watch the Katy Perry ‘Part of Me’ Video