Victoria, TX – May 21, 2024 – Townsquare Media is excited to announce Melissa Rivera as the new Market President for their Victoria, Texas cluster. Rivera brings a wealth of experience and a vibrant energy to the role, having recently served as Local Sales Manager for Urban One in Houston. She also held a similar position at Cox Media Group Houston, showcasing her extensive expertise in the media industry.

This move marks a welcome return for Rivera, who previously held the position of Director of Sales at Townsquare Media Victoria before her tenure at CMG Houston. Her deep understanding of the company's values and vision makes her the perfect fit to lead the market to new heights.

"I'm thrilled to be back at Townsquare Media, where I'm energized to rejoin a company known for its outstanding leadership and innovative digital approach,Rivera said. "Together, we'll utilize our platform's unique strengths to produce compelling content, foster genuine connections, and promote positive impact in the lives of our audience and beyond."

In her new role, Rivera will oversee all operations, sales, and community engagement efforts for Townsquare Media Victoria, leveraging her extensive background to drive growth and innovation. Her return signals a renewed commitment to excellence and community involvement for the Victoria cluster.

“So excited to bring Melissa back home to the Townsquare Media family in Victoria,said Robert Truman Regional Vice President. "She’s had decades of experience and connections in her hometown, no better place for her to come back to, and lead our great team of radio and digital experts to new heights!” 

Under Rivera's leadership, Townsquare Media Victoria is set to enhance its presence and continue delivering high-quality, engaging content across its platforms. The entire team is eager to venture into this new chapter under Rivera's leadership.


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