This ad will definitely make you stop in your tracks.

A new PSA from Sandy Hook Promise, an organization comprised of people related to those who died in 2012's Sandy Hook Elementary School shooting sheds light on gun violence.

No matter what side of the gun rights issue you're on, this spot will give you pause.

The PSA focuses on an innocent relationship that takes a dark and unexpected twist. We won't give it away, but it will most likely catch you off-guard and stay with you long after you watch it.

“When you don’t know what to look for, or can’t recognize what you are seeing, it can be easy to miss warning signs or dismiss them as unimportant," Sandy Hook Promise co-founder Nicole Hockley said, Hockley, whose son died in the Sandy Hook shooting, added, "That can lead to tragic consequences."

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