Last week, we took note of a new business venture called Screening Room spearheaded by Napster founder Sean Parker. The proposed service would digitally stream the latest major-studio theatrical releases into the confines of private American homes for a hefty estimated fee of $50 on the same day as in-theater premieres, rendering a trip to the local cineplex less necessary than ever. Naturally, this radical new strategy would change the entire face of the industry, and has accordingly raised hackles on the production, distribution, and exhibition sides of Hollywood. As movie theaters struggle to stay relevant and profitable, Parker’s every press conference sounds like a death knell. And this weekend, both sides of this instantly contentious debate dug in their heels on their positions.
What is ‘10 Cloverfield Lane’? Besides being the address of John Goodman’s farm in the movie, the secretive project has been described as a “blood relative” of 2008's ‘Cloverfield,’ not a sequel. Its plot has been kept tightly under wraps with a mere five word synopsis – “Monsters come in many forms.” And its sneaky viral marketing campaign, from websites to a game to burying a military ammo can in New Orleans, have stoked the fires of Bad Robot fans and conspiracy theorists. So what exactly is it then?
The Super Bowl commercials weren’t without some early surprises and who better to keep and deliver a secret than J.J. Abrams. Though it was widely reported that Paramount would use their Super Bowl ad time on a Teenage Mutant Ninja Turtles 2 trailer, it turns out that might’ve been a clever bit of misdirection. Right before kickoff, Paramount instead debuted a revealing new 10 Cloverfield Lane trailer, which gives some serious hints at its connection to the original Cloverfield.
Disney and Lucasfilm are trying very hard to preserve the secrets of Star Wars: The Force Awakens. There are reports that the film won’t screen for critics until the day before it opens in theaters. And there are rumors that not only will there be no more trailers, but that the TV spots that run won’t use any new footage and everything you’ve seen so far, is all you’re going to get. But, even as they try to keep a carbonite fist on spoilers, J.J. Abrams has to leave his house. As much as Disney would like, they can’t keep him chained up in a Rancor pit until December 17. The dude has to go out in public. And that he did just the other day, and as people shouted at him “LUKE!!! WHERE’S LUKE!!!!” he was obliged to answer.
Now that 'Star Trek Into Darkness' is in theaters, director J.J. Abrams' "mystery box" has been shattered and the once-mysterious film is available for anyone to see. All of its secrets have finally been exposed! Well...most of them. There may still be a handful of things you don't know...
The search for a 'Star Wars: Episode 7' director is over. J.J. Abrams - the man who once said he would only be interested in 'Star Wars' as a paying moviegoer - will direct the first film in the new trilogy.
Though it wasn't what one might call a "super" performance, J.J. Abrams' alien-adventure movie 'Super 8' took the top spot at the box office this weekend with a healthy $37.0 million, opening slightly higher than expected.
That was more than enough to edge out last week's champ, 'X-Men: First Class,' which dipped 55 percent to earn just $25.0 million.
Aliens are creeping back into theaters this week with the release of J.J. Abrams' hotly anticipated 'Super 8,' about a group of kids who captures a mysterious train crash on their video cameras in 1979.
Will this be summer's next big hit? Or are audiences cool on alien-invasion movies?
Check out the trailer after the jump, then get a list of movies still playing in theaters, to help plan your weekend at the movies.