Texas Banned These License Plates in 2024 — Here’s Why

If you're a Texan who loves the idea of rocking a custom license plate, you might want to double-check before you submit that request. Texas has rejected over 2,000 personalized plates this year.

I get it – I’m guilty too. My plate says “pooks♥” but it's the only way of finding me since I rarely answer my phone.

In 2024, over 2,000 personalized license plates have been rejected by the Texas Department of Motor Vehicles (DMV), and the reasons might surprise you.

The Texas DMV is Cracking Down on Personalized License Plates

The Texas DMV has implemented stricter guidelines for personalized plates, aiming to reduce the number of offensive or controversial messages on the road.

Last year alone, hundreds of plates were flagged for containing suggestive language, potential drug references, or other inappropriate content. The DMV now uses an automated system alongside a committee to review plates for any potential violations.

The rules are clear: plates that could be interpreted as vulgar, misleading, or promoting violence, drugs, or discrimination will be automatically rejected. This policy covers not just explicit messages but also coded or cleverly disguised references.

Common Reasons for License Plate Rejections

Here are some of the top reasons why plates get flagged and rejected:

• Aggressive or Offensive Language
  • Plates like "PLZZZ GO" may seem playful but they could be seen as overly aggressive, especially in traffic.
• Drug-Related References
  • Plates such as "DRG LORD" are a clear violation of drug-related phrases.
• Coded Language or Abbreviations
• Plates like "NAWTE" and "QWKLICK" were flagged for being potentially misread or confusing. While they may not be overtly offensive, the ambiguity is enough to raise concerns.
• Driving Provocations
  • Plates such as "GO AHRND" could be seen as intentionally provoking other drivers.

How the Texas DMV Screens License Plates

The Texas DMV uses a mix of automated screening tools and human review to ensure that all personalized plates adhere to state policies.

What Texans Can Do to Avoid License Plate Rejection

If you’re hoping to avoid your custom plate being rejected, the best advice is simple: Keep it clean, clear, and respectful.

Here are a few tips:

• Avoid abbreviations that could be misinterpreted.
• Steer clear of potentially controversial phrases or cultural references.
• Keep it lighthearted and fun, but always make sure it’s easily understandable to anyone who sees it.