Kanye West premiered his new movie ‘Cruel Summer‘ at the Cannes Film Festival last week, and true to Yeezy form, it was shown in an unforgettable way.

According to MTV, the film was “projected on seven video screens inside a tented pyramid” in order to create “a constellation of projections that wrap around the audience,” and offer a levitation effect. Guests entered the pyramid on a red carpet that expanded into a 200-seat auditorium, a vision that was born out of a collaboration between OMA, West’s own DONDA collective and the French production team Ar’Scene.

West himself told the crowd that the the premiere was set up to represent “a post-Steve Jobs, post-Windows era … where your mind puts the screen back together, the way you put memories together … like the experience of life.” Right.

‘Cruel Summer’ is the 30-minute visual counterpart to West’s G.O.O.D Music compilation of the same name. The movie stars Kid Cudi as a criminal who falls for a blind Arabian princess, and was directed by Alexandre Moors and shot entirely in Qatar. The album features music by Big Sean, Pusha T, Q-Tip, Kid Cudi and Teyana Taylor.

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